Color Wow One Minute Transformation Cream when applied to dry hair, instantly transforms dehydrated, puffy, distressed hair into liquidysmooth, silky hair. The lightweight blend of humectants instantly penetrates frizzy, brittle hair to replace natural oils lost during chemical treatments, heat styling and stress. It is ideal for quick blowdry styling of parched, puffy hair into a super sleek, ultra shiny style as dryer heat enhances penetration of moisture. It does not contain waxes or emulsifiers that can dull, darken and discolour.