Flat, lifeless hair results from each strand being so smooth and fine that it lays quite literally flat, one on top of the other. Full Thickening Cream is a lightweight formula that features Poly Beta Amino Ester-1, a new technology, invented by the Living Proof scientists, that creates a micro-pattern of thickening points on each strand.
Directions: Apply a pea sized amount of Full Cream to clean, damp hair, starting just beyond the roots to ends. Less is more when using Full Cream so start small and build. Blow dry to activate, using a round brush to create even more volume.