Rich and deeply-conditioning, our pre-shampoo treatment delivers a super-charged boost of elasticity, moisture and strength to your hair. Our award-winning formula leaves hair bouncy, silky, shiny and manageable.
*Based on Annual Global Sales
Expertly blended with scents used in Aromatherapy practices; Mayan Vanilla, sweeter and softer than other vanillas, bestows comfort, warmth and love, while sweet Orange Blossom calms the mind and encourages feelings of joy.
But don't just take our word for it, in an Independent User Trial, 92% agreed hair felt deeply moisturised*
*Independent User trial Results, after one use.
1 Elasticizer sold around the world every 2 minutes*
*Based on Annual Global Sales
Benefits
Adds elasticity, manageability, bounce and shine to all hair textures.
Hair Texture : Coarse, Fine, Medium, Naturally Coiled Curls
Super conditioning pre-shampoo treatment with a limited edition fragrance of Mayan Vanilla and Orange Blossom. Our Elasticizer Therapies treatment delivers a super-charged boost of elasticity, moisture and strength to all hair types.
Direction
Before shampooing, thoroughly wet hair and apply in sections. Work into hair with fingertips. Cover with a shower cap and leave for at least 20 minutes (preferably over 60 minutes). Rinse well and follow with the appropriate Philip Kingsley shampoo, conditioner and scalp toner. Finer hair textures should double-shampoo to remove all product. For best results use at least once a week.
Ingredients
Aqua/Water/Eau, Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl PABA, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolyzed Elastin, Hexyl Cinnamal, Trideceth-12, Limonene, Benzyl Salicylate, Linalool, Alpha-Isomethyl Ionone, Sodium Benzoate, Citric Acid.
Hair Guide
- Philip Kingsley created the world’s first pre-shampoo, deep-conditioning hair treatment, Elasticizer, in 1974, which he formulated personally for one of his most famous clients, Audrey Hepburn
- Along with using Elasticizer, using the right shampoo and conditioner for your individual hair texture is key to getting the best results. Discover the perfect products for your hair texture here
- If you’re suffering from hair breakage and damage, follow these top tips to help keep hair in the best possible condition, and help reduce breakage
